Anne Githuku-Shongwe is a Social Entrepreneur and Social Innovator, a Development Professional and a thought leader on digital and social innovation. Anne Founded Afroes in 2010 as a digital enterprise creating gamification learning solutions designed to reach, teach and connect Africa’s young women and men to life skills through their mobile phones. The company and its products enable its partners and clients to invest in Innovative and locally relevant mobile learning experiences tailored to Africa's mobile youth. All products are designed to generate useful data and reports that help client’s measure impact and enrich future engagements.
Afroes learning games have included MORABA - a UNWOMEN supported game-based learning application designed to engage young men and women on Gender-based Violence. HAKI engages young men and women on their choices in selecting and electing future leaders including defining the importance of women leaders. ChampChase designed with the Nelson Mandela Children's Fund, teaches adolescents how to identify child abuse perpetrators and what tools they have at their disposal. Over 400,000 youth users have been reached through these games with evidence of behaviour change in the areas of the mobile learning content.
Anne and Afroes have received multiple awards including the prestigious Schwab Foundation/World Economic Forum Social Entrepreneur of the Year 2013. Afroes won other global awards and recognition including the PeaceAPP award of the UN, MEFFYs Award, London UK and Netexplo Award, Paris amongst others. Hosted at the Innovation Hub SA and the MLab East Africa, Afroes clients include the Rockefeller Foundation, the UN Women, Vodacom, Samsung, Nokia, Governments of Kenya and South Africa and Corporates. Prior to Afroes, Anne was an International Development Professional for 20 years including 15 with the UNDP. Anne is a Public Speaker on Social Innovation, Mobile Learning & Social Entrepreneurship and has spoken at the World Economic Forum; TEDx Soweto; PICNIC, Amsterdam; Netexplo, Paris; Frontiers in Development, Washington DC; Games for Change, New York; Mobile Web Africa and East Africa & Africom. Anne was inspired by her 3 teenage children to start Afroes as an alternative platform for 21st century Learning.